If you want to have a chance at success on Walmart, it’s adamant you know how to rank on Walmart.
Walmart’s marketplace hosts over 400 million products, making it one of the most competitive platforms for e-commerce sellers.
In this guide, we’ll share 13 proven Walmart SEO strategies to improve your listings, make your products more visible, and increase sales.
1. Make Your Product Titles Stand Out
The product title is one of the most important factors Walmart uses to rank products. Keep your titles between 50-75 characters, and make sure to include essential details such as the brand, product name, size, or color.
Use keywords that customers are likely to search for, but avoid overstuffing them into your title. The key is clarity and relevance.
2. Find the Right Keywords for Your Listings
Keywords help customers find your products. Start by doing keyword research using tools like Google Keyword Planner or Ahrefs. Target long-tail keywords (phrases with three or more words) as these are less competitive and more specific to what shoppers are searching for.
For example, instead of “laptop,” try “budget 14-inch laptop.” Include these keywords naturally in your titles, bullet points, and product descriptions.
3. Write Detailed Product Descriptions
A well-written product description can significantly impact your ranking on Walmart. Aim for at least 150 words and make sure your description answers any common questions about your product.
Include important keywords but focus on making it easy to read and informative. Highlight the key features and benefits of your product in clear language to engage potential buyers.
4. Use Product Details to Help Shoppers Find You
Filling out product attributes correctly is crucial for Walmart SEO. These are details like size, color, and material that help customers filter their search results.
Accurate attributes make it easier for customers to find your products and help Walmart’s algorithm understand what you’re selling. Missing or incorrect attributes can harm your rankings, so always double-check your listings.
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5. Get More Positive Reviews for Better Rankings
Reviews are one of the most powerful tools for improving your Walmart ranking. Products with lots of positive reviews appear higher in search results and are more likely to be purchased.
Encourage customers to leave reviews by following up after a sale and providing great customer service. Address negative reviews professionally to show you care about customer satisfaction.
6. Use High-Quality Images and Videos
Good visuals are key to grabbing attention. Use at least four high-quality images that show your product from different angles. Images should be clear, professional, and have a plain white background.
Adding videos that show your product in action or explain its features can boost customer trust and increase conversions, which will also improve your ranking.
7. Stay Competitive with Strategic Pricing
Walmart’s algorithm favors competitively priced products. Regularly review the prices of similar products and adjust yours accordingly. You can use Walmart’s pricing tools to help automate this process.
Offering discounts and deals can also give your products a temporary boost in visibility and attract more buyers.
8. Offer Fast Shipping
Fast shipping is important to customers, and Walmart rewards sellers who offer quick delivery options. Enable Walmart’s two-day shipping to make your listings more attractive and improve your rankings.
If managing fast shipping is difficult for you, consider using Walmart Fulfillment Services (WFS), which can help streamline the process.
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9. Always Keep Your Products in Stock
Running out of stock can hurt your rankings. Walmart favors sellers who can consistently fulfill orders. Use inventory management tools to keep track of stock levels and avoid selling out.
If you frequently run out of stock, Walmart’s algorithm will lower your ranking, so always keep popular items available.
10. Maintain a Good Seller Reputation
Walmart pays close attention to your overall seller performance. This includes metrics like on-time shipping, customer satisfaction, and order defect rates. Keeping these metrics high will improve your rankings.
Regularly check Walmart’s Seller Scorecard to monitor your performance and make adjustments where necessary.
11. Gain Instant Exposure with Walmart Sponsored Products
To get more immediate visibility, consider using Walmart Sponsored Products. This is a paid service that allows your products to appear at the top of search results.
Set a budget, choose your keywords wisely, and monitor the performance of your ads to get the most value. This strategy can be especially helpful when launching new products.
12. Optimize Your Listings for Mobile Shoppers
Many Walmart shoppers browse and purchase on their mobile devices. Make sure your product listings are mobile-friendly by using concise titles, clear bullet points, and fast-loading images.
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13. Track and Adjust Your Listings
Lastly, keep an eye on your listings and performance metrics. Walmart’s Seller Center provides data on your search ranking, click-through rates, and conversion rates. Use this information to tweak your listings regularly.
Updating titles, descriptions, and images can keep your products competitive and improve your rankings over time
3 Key Factors Walmart Considers for Ranking
Before getting into specific strategies, it’s essential to understand what Walmart’s algorithm looks for in product listings. Walmart uses three primary factors, known as the optimization triangle:
- Content Quality: Includes product titles, descriptions, images, and attributes. How well does your content describe the product to help customers?
- Performance: Walmart measures seller performance, including order defect rates (ODR), shipping speed, and customer satisfaction.
- Offer Competitiveness: This includes pricing, availability, and shipping speed. Walmart prioritizes listings that provide great value to customers.
What Makes Walmart SEO Different from Other Platforms?
Walmart SEO is similar to other platforms like Amazon or Google but has its own unique rules and strategies. For instance, Walmart’s algorithm heavily favors competitive pricing and fast shipping.
Additionally, product attributes play a big role in how products are displayed in filtered search results. Understanding these differences is key to knowing how to rank on Walmart.
Unlike some platforms, Walmart also emphasizes the seller’s overall performance, so keeping up with customer service and fulfillment metrics is crucial for maintaining your rankings.
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