E-COMMERCE SEO CHECKLIST
Purpose: This e-commerce SEO checklist is designed to tackle simpler tasks (metadata updates, site structure tweaks) before advanced strategies (schema markup, link building).
| Task | Details | Checklist (Yes/No) |
|---|---|---|
| 1. Keyword Research & Strategy — Identify High-Intent Keywords | - Use tools like Google Keyword Planner, Ahrefs, or SEMrush to find keywords with strong buying intent (e.g., “buy,” “shop,” “discount”). - Target both broad and long-tail keywords to capture different buyer journey stages. | |
| - Look at top-ranking pages for your target keywords. - Study their title tags, meta descriptions, and content length. - Identify opportunities to improve or differentiate. | ||
| - Assign primary and secondary keywords to product pages, categories, and blog posts. - Avoid keyword overlap to prevent internal competition for the same term. | ||
| 2. Site Structure & Navigation — Organize Categories & Subcategories | - Keep a logical hierarchy (Home → Category → Subcategory → Product). - Limit clicks to reach product pages (ideally three or fewer). | |
| - Avoid long strings of numbers or irrelevant text. - Implement descriptive words that reflect the product or category (e.g., /mens/shoes/running-shoes) | ||
| - Help users understand where they are on the site. - Search engines use breadcrumbs to interpret site structure; can enhance your SERP listings. | ||
| 3. On-Page Optimization — Write Compelling Title Tags | - Place primary keywords near the front. - Keep titles under ~60 characters to avoid truncation in SERPs. | |
| - Summarize page content using target keywords naturally. - Aim for ~155–160 characters and consider adding a call to action (CTA). | ||
| - Structure content with H1, H2, H3, etc. - Ensure the main H1 contains the page’s core keyword. | ||
| - Compress images to speed up loading. - Use descriptive file names (e.g., red-running-shoes.jpg) and relevant ALT text for accessibility and SEO. | ||
| 4. Technical SEO Essentials — Ensure Mobile-Friendliness | - Use responsive design to adapt to various screen sizes. - Check mobile usability through Google Search Console. | |
| - Minimize HTTP requests, enable browser caching, and compress files. - Use tools like Google PageSpeed Insights to identify specific performance issues. | ||
| - Google prefers secure sites, and users trust encrypted transactions. | ||
| - Include all product pages, categories, and blog posts. - Submit to Google Search Console and Bing Webmaster Tools for faster indexing. | ||
| - Prevent duplicate content by pointing search engines to the “primary” version of each page. - Helps avoid internal or external duplication issues. | ||
| - Add structured data (e.g., Product, Review, Price) to enhance search listings. - Encourages rich snippets in SERPs. | ||
| 5. Product Page Optimization — Unique Product Descriptions | - Write original copy instead of using manufacturer defaults. - Incorporate primary keywords naturally while highlighting features and benefits. | |
| - Offer multiple views or 360° images for a detailed look. - Include short demo videos to boost engagement and clarity. | ||
| - Display aggregated ratings using structured data (star ratings in SERPs). - Encourage detailed reviews for credibility and keyword variety. | ||
| 6. Content Marketing & Blogging — Create Blog Posts on Relevant Topics | - Address common customer questions (“How to choose the right running shoes”), provide style tips, or product comparisons. - Link internally to relevant product/category pages. | |
| - Use infographics, how-to videos, or interactive content to stand out. - Repurpose blog posts into social media or email newsletters for added reach. |
Download Complete free E-commerce SEO Checklist ↓
Here’s What Our Customers Say!
I have used SellerCloud, EcomDash and Sellbrite. None compare to the user friendliness SellerChamp offers. Very streamlined platform with excellent customizable options. I recommend using seller champ.
Melissa Griner, customer since 2016
Aside from being an exceptional program that helped my business grow by over 150% over the past year*, SellerChamp’s quick and pleasant support, as we tweaked and updated our system, was exceptional.
AJ Levy, customer since 2015
Financially, SellerChamp has opened up a new window for my family and myself. I can do twice the work in 1/4 of the time*. I’d say the only way to sell on Amazon FBA is through SellerChamp.”
David Lesorgen, customer since 2015
FAQs
All paid orders from each selling channel count toward your monthly limits, except Amazon FBA orders. Your order count is reset at the start of each billing cycle every month.
We will walk you thru the features step-by-step via screen-share, help you connect your selling channels and even do your first listings and FBA shipments while on the call. If you need additional help, we’d be more than happy to schedule additional training sessions free-of-charge. Our customer support is phenomenal and you can chat with us at anytime during business hours.
We’re the only platform that 1) Lets you list 10,000+ items at once. Bulk upload a CSV file or scan barcode to automatically create listings on multiple channels. 2) Automates your entire cross-sell workflow by auto-importing items from one channel to another every 12 hours. 3) The fastest solution to creating and shipping of your items to Amazon FBA.
Our team has over 20+ years of experience in running eCommerce businesses and building software products. On top of that, we’ve been sellers just like you, know how difficult it can be run an eCommerce business. That is why we built SellerChamp™: to streamline each step of the process so you can list, sell and ship inventory ten times faster.
Yes, you connect your label printer such as a DYMO or Zebra and directly print barcode labels, FBA label and expiration labels using SellerChamp™.
Yes, we can connect to an FTP Feed and sync your inventory every few hours. If you do not have FTP setup, we can set you up with one. We can sync all product data such as quantity, price, title, description, brand, category, warehouse location, etc. using customized rules if needed.
The longer you wait, the longer you delay growing your business by 10x. We guarantee SellerChamp™ will cut down on the time it takes to run your operations, as well as reduce errors and mistakes.
With SellerChamp™ your business will run like a well oiled machine. You will be able to list items faster than ever, cross-list your items across multiple channels, reprice your items to max out your margins, and get control over all your inventory.
Yes, SellerChamp™ will import listings from your selling channels every 24 hours. You can then start to fully manage them from within SellerChamp™.
Yes, SellerChamp™ allows you to add supplier info, cost prices, tax code, fees, multiple warehouse locations, and several other attributes for your products. You can also associate differing cost prices for your product over time.
Yes, all your data is completely secure and encrypted. We run regular security and vulnerability scans to ensure all data is safe and secure.
Yes! We offer a 30 Day No Questions Asked Money Back Guarantee! Just send us an email at support@sellerchamp.com and we’ll process it the same day!
Yes, you can upgrade or downgrade your subscription at any time. If your order volume exceeds your plan during your billing cycle, you will be updated automatically to the next tier and charged a prorated amount for the rest of the cycle. If you choose annual billing, you are committing to a full year of service. Monthly subscriptions can be canceled at any time, and your account will remain active until the end of the current billing period.
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