The rise of the Digital Age and the rapidly increasing popularity of e-commerce mean that dozens of online storefronts are created all over the world nearly every day, with each one claiming to be better and more unique than the last. Because of this, existing sellers have to constantly find ways to market themselves better, creating and implementing strategies that will set themselves apart from the rest of the competition.
To achieve this goal, many sellers opt to employ digital marketing techniques, amping up their social media presence and offering their products at heavily discounted prices. Some of them also make use of exclusive deals and special promos while others churn out an endless stream of items, believing that the best way to retain customers is to always offer them fresh drops to shop from.
Unfortunately, this is how the majority of sellers on eBay think. Rather than develop distinct strategies that have never been seen before, they opt instead to go down the easy route. However, these methods are far from sustainable, which means that they’ll end up right back where they started the minute their current methods become incapable of handling more competitors.
However, this doesn’t mean that there isn’t a way to effectively and efficiently stand out from the competition. Because make no mistake – such a strategy exists.
Why Growing an eBay Store is Difficult
It’s oftentimes difficult to scale an online storefront on eBay, thanks to the simple fact that most sellers are a one-man show, handling every single facet of their business operations, from photographing the products to shipping them out to customers. Starting out on the platform may have been incredibly easy and straightforward but as the business grows, they suddenly find themselves slammed with responsibilities, working their fingers to the bone as they struggle to keep up.
As with any business, e-commerce and online selling inevitably reach a point where there just aren’t enough hours in the day to successfully stay on top of a seemingly endless to-do list.
More often than not, this reality is the reason why many eBay sellers experience a dwindling customer base and a decrease in sales. Their inability to manage and stay on top of their listings leaves their storefront looking like a mess. And unsurprisingly, not a lot of people are willing to buy from a cluttered online store.
How to Successfully Grow an eBay Store
So, what exactly can they do to boost their sales and their customer base, without adding more responsibilities to their already-packed schedules and to-do lists? Well, they can start by using listing tools and software programs.
These incredible technologies are capable of streamlining your business operations, saving you time and effort, and allowing you to easily increase your sales. They’re particularly beneficial for high-volume sellers or those who see hundreds, if not thousands, of transactions every month, enabling them to sell more products without compromising their free time and personal lives.
If you’re in the market for eBay listing tools that will help take your online storefront to the next level, then we have your back! We’ve gathered 2020’s best software programs that will help boost your sales and your customer base.
Interested? Then, take a look.
The Best eBay Listing Tools of 2020
1. SellerChamp™
Renowned as one of the quickest and most powerful listing tools out there, SellerChamp™ allows sellers to effectively automate and grow their business, thanks to their whole slew of incredible features. For instance, it gives users a more streamlined way of importing product data and images, which would allow them to make their listing process much faster and much more effective. The software is also capable of handling more than tens of thousands of listings at the same time, which means that sellers can simply upload an Excel spreadsheet or scan a barcode to list their products on their digital storefronts. This advantage is even taken up a notch with SellerChamp ability to automatically import variation data from Amazon, creating the same variations on eBay without too much effort. Without a doubt, this would eradicate the time-consuming process that most sellers have to go through just to update their product listings across all their stores – certainly a huge benefit for those with successful online shops across multiple platforms.
More importantly, though, SellerChamp™ helps sellers manage every single one of their existing digital storefronts, giving them a dashboard where they can keep track of their Amazon and eBay accounts without having to switch from one tab to another. This undeniably makes their business operations simpler and much easier to manage, which is definitely an incredible feature that online sellers – most of whom are one-man-shows – would find enticing.
Unlike other software programs, SellerChamp™ also has a mobile app that makes taking pictures quick, easy, and practically effortless, which means that sellers no longer have to spend hours manually transferring images from their phones to their laptops and to the platforms that they use. This, combined with their built-in eBay RePricer, makes adding product listings and updating existing ones much less cumbersome and frustrating to accomplish.
Another huge advantage that SellerChamp™ has over all other software programs is the fact that they have an incredibly powerful search tool that gives sellers the ability to browse and import data from eBay listings similar to the ones they have or to the ones they plan to have. Keep in mind that competition is tough in the world of e-commerce, which is why this is one of the best tools an online seller can have at their fingertips.
2. Skubana
Designed to help out high-volume eBay sellers, Skubana is a digital tool that automates monotonous and repetitive tasks, allowing you to quickly manage your product listings across all the channels that you sell on. Its powerful analytics feature allows sellers to have an in-depth overview of facts and figures related to their storefront – from incoming stock to fulfillment performance to the orders being shipped from each particular location. It goes without saying that many perceive this tool to be Skubana’s biggest advantage and the very thing that sets it apart from the rest of the competition.
Skubana is also a great choice for high-volume online sellers, thanks to how it gives them the capability of directly importing products with a simple click of a button. With this, items are automatically handled, packaged, and shipped the minute they are ordered, regardless of where the warehouse or fulfillment center is located. This definitely does an incredible job of simplifying inventory management, which the majority of sellers deem to be the biggest source of their frustrations.
Additionally, Skubana is a cloud-based software program, which means that sellers don’t have to fork over exorbitant amounts of money for hardware costs and overhead. Plus, the security features that the platform boasts of guarantees that all their data is secure, protected, and safe.
Still, there are several disadvantages to using Skubana, such as the complexity of the program. Make no mistake, this isn’t a tool that can be immediately used by new sellers. Rather, it has a relatively steep learning curve that one has to master before being able to take advantage of the full range of powerful features that the platform offers. More than that, though, users also find that there were too many “integration partners” and “connectors” required just to make the software function. Without a doubt, this significant drawback makes it difficult to justify the relatively exorbitant price point of Skubana.
With over thousands of sellers using this incredible software program, Supreme Lister is undoubtedly the world’s leading eBay listing software. This is the ideal platform for those looking to customize their product listings to make them more responsive and appear more enticing to customers. By enhancing the look of your digital storefront, your listings will seem perfect and extremely appealing – no matter what device they’re viewed on. This is definitely an important advantage, given the many different gadgets available in the market today.
To add to that, Supreme Lister also comes equipped with a scheduling feature that allows sellers to set the publication of their listings to a specific date or time. Those of you who often have to stagger their uploading agenda to avoid spamming their customers will certainly find this tool helpful since it will automatically handle the time-consuming and lengthy process for you.
Another great advantage to using Supreme Lister is the more than a hundred design templates they offer to users, most of which have been professionally designed to optimize the user experience and how your digital storefront will look which means that your customers won’t find it difficult to navigate through your different product listings. Tweaking these designs to fit your tastes is also incredibly easy, thanks to the assistant-guided user interface that is unique to Supreme Lister, allowing even the least tech-savvy of online sellers to create a beautiful virtual store
On the flip side, Supreme Lister isn’t as powerful as other e-commerce software programs. The features that it has are undoubtedly advantageous and powerful; however, these are a far cry from what other, more popular platforms have. Still, if you’re looking for a cost-effective way to help manage your online store and aren’t in dire need of more technological-advanced tools, then Supreme Lister would undeniably be great to have around.
4. Algopix
One of the most innovative software programs out there, Algopix enables eBay sellers to make informed and data-driven decisions, helping them employ only the best and the most viable business strategies. It provides accurate, actionable, and comprehensive Insights on every single aspect of your store – from its inventories to the products that you sell. Because of this, optimizing sales and streamlining a digital storefront is easier to accomplish and will have more effective results.
Many Amazon and eBay sellers have endlessly raved about the significant impact that Algopix has had on their product listings and their online shops. Rather than making decisions based only on emotions, hypotheses, and their gut feelings, this platform has helped them to create strategies that were actually based on real-time information about their store. Their marketing campaigns and even their upload schedules were all determined by the platform’s extremely powerful software and algorithms, allowing them to take their business to a whole new level.
Additionally, the company’s customer support has also received a ton of praise, thanks to their swift and knowledgeable responses. Instead of template responses and robotic replies, Algopix prides itself on offering users solutions that are helpful – ones that actually resolve whatever issue it is that they’re facing. It goes without saying that this is an immensely valuable feature for online sellers who aren’t digital natives!
However, it’s important to note that Algopix does have considerable disadvantages. For instance, users have reportedly claimed that the program tends to run a bit slow at times. This can prove to be a massive issue, especially for sellers whose uploads are done on a tight schedule.
Another downside to Algopix is the fact that the features they’re equipped with aren’t that unique from what other software programs are offering. Many other platforms provide additional tools and technologies, as well, which is why some sellers prefer to go with these ones instead. Still, the customer support that Algopix offers is undeniably one of its best and most enticing benefits.
5. WonderLister
For eBay sellers who want to create, edit, relist, and duplicate their product offerings with ease, then WonderLister would be their best bet. This incredible tool allows them to edit their listings on an Excel spreadsheet and uses an HTML description builder to increase its engagement, optimization, and appeal. Naturally, this eliminates the need for sellers to do copious amounts of research into writing compelling copy and descriptions that actually sell. More importantly, they no longer have to keep a close eye on the keywords used by their clients and competitors alike; rather, WonderLister handles this entire process for them.
Perhaps the biggest advantage to WonderLister, though, is its intuitive user interface. Unlike other listing tools, this program is extremely easy to use and doesn’t come with a steep learning curve, which is why it comes highly recommended by a lot of sellers on eBay. It also has a ton of other powerful features; for instance, it comes equipped with a tool that can make consignment selling much easier to carry out. This would undoubtedly be a huge advantage for high-volume sellers whose business models are hinged on their consignors and consignees.
WonderLister also offers users a ton of advertisement templates to choose from. Now, there’s a good chance that you’re spending a pretty penny on graphic designers and copywriters, trying to find a marketing campaign that is simultaneously cost-effective and successful. With these templates, though, you’ll be able to save more money since the platform provides you with everything you need to push out advertisements capable of penetrating your target market and converting them from mere audience to actual paying customers.
However, the biggest gripe that online sellers seem to have with WonderLister concerns the different subscription tiers that the platform offers. For one thing, there is no basic, free package, which means that you really have to decide whether or not you’re willing to invest a significant amount of money into taking advantage of its features. While the platform does offer six different price packages, the beginner tier only comes equipped with a few functions – specifically, those that aren’t highly sought after by sellers. This means that users are forced to pay for the higher tiers, even if they have no use for its more powerful and more technologically-advanced tools.
Understandably, this is a huge deal-breaker for small-time sellers who are far from savvy with technology and are simply looking for ways to optimize their digital storefront. But if you’re willing to put in some time and effort exploring the various features that the other tiers offer, then WonderLister would certainly be worth it.
6. InkFrog
It’s easy to see why InkFrog is one of the most-used listing software programs out there and the hype around it is truly well-deserved, due to its slew of incredible features. For instance, it offers eBay sellers the opportunity to implement staff accounts for their online store, which means that you can now actually hire an assistant to help ease your burden. This is something that not a lot of e-commerce software programs offer, which definitely sets InkFrog apart from the rest of its competition.
The platform also has hundreds of template listings, all of which feature beautiful designs that allow a store to stand out from the crowd, no matter how saturated their niche market is. If you’re looking to enhance your product categories and listings to make them more appealing to consumers, then this feature will undoubtedly be to your liking. More importantly, though, InkFrog can be easily integrated with the world’s biggest online selling marketplaces, including eBay, Shopify, and Amazon, which means that sellers will now have a much simpler time managing their numerous shops.
The customer support that InkFrog offers is second-to-none. For instance, it offers one-on-one training for new users, which eliminates the learning curve that comes with attempting to use new software programs. This also means that you’ll be able to take full advantage of the platform’s many features, allowing you to take your business operations up a notch.
Additionally, InkFrog has also started offering phone support during standard business hours and is looking into adding an automatic feedback feature. These all demonstrate just how much the platform prioritizes online sellers, as well as their users.
Another huge advantage of using InkFrog is its auto-deactivation tool, which takes care of listings when your inventory inevitably runs out. This means that you no longer have to manually update your store whenever you’re running low on stock or whenever you have new items coming in; InkFrog manages this time-consuming and mind-numbing process for you – something that the majority of online sellers undoubtedly need, especially high-volume ones.
Despite their claims of prioritizing sellers, many of InkFrog’s online reviews claim otherwise. Some say that the platform’s customer support service is non-existent, taking days to reply to tickets and simple inquiries. Moreover, they opine that the software program has a lot of bugs when it comes to syncing product listings, inventories, and order management across the websites that they sell on.
Overall, InkFrog has left some of its users extremely disappointed with its services, which is certainly something worth considering, if you’re planning on using it to improve your eBay storefront.
It can’t be denied that high-volume eBay sellers would be lost and slammed with work without these incredibly powerful software programs. These are all cost-effective tools that will help you increase your customer base and boost your sales – all without adding to your already – full plate.
Now, if you’re looking to turn your eBay page into an established, profitable, and successful business, then having one or two of these listing tools would certainly be an indispensable asset.
