As a seller on eBay, you’re undoubtedly always on the lookout for strategies and techniques that would allow you to set yourself apart from the thousands of other digital storefronts on the platform. Maybe you’ve decided to take better photos of your products, investing in quality lighting and props to make them stand out better. Or, maybe you’ve been writing your product descriptions in a way that makes them more compelling to read, engaging your target market and convincing them that what you have is the very thing that they need right now.
But perhaps the most overlooked tool that would help boost your eBay sales is the platform’s Bulk Listing feature, which allows you to make all your stock available at once. This is particularly helpful for sellers who sell more than one of the same item or whose storefront is focused on mass-produced products.
The Benefits of Bulk Listing
It goes without saying that there are a ton of advantages to using eBay’s Bulk Listing feature. For one thing, it will save you valuable time and effort – which is definitely a top priority for the majority of business owners out there!
For online sellers, though, time is even more important. E-Commerce is notorious for being an industry where everything moves at double speed. Dilly-dallying or wasting an hour or two would mean lost sales and irritated customers, most of whom would probably not want to support an online store that forced them to wait more than 15 minutes to make a purchase.
Unfortunately, online sellers often take hours to manually list their products; uploading photos, writing out the item’s details and optimizing its descriptions to take advantage of search engine algorithms all take precious time – time that could have been spent engaging with their consumer base or marketing their products.
However, Bulk Listing allows you to list hundreds, or even thousands, of items onto their eBay page within minutes. More importantly, though, it eliminates the need to manually edit and update every single listing on your storefront, which, again, is a massive waste of time and could prove to be catastrophic later on.
For instance, let’s say that you run an eBay store selling shoes; you have your sandals and your espadrilles, your boat shoes and your kitten heels, as well as your flip-flops and sneakers. Every single one of these has to have your return policy, payment options, and shipping information included in its description, which would take more than a few hours, even with the copy-paste tool at your disposal.
The Bulk Listing feature, though, automates this entire process, allowing you to upload all the different shoes that you’re selling quickly and easily. It also eliminates typos, grammatical errors, and any other mistakes that your tired fingers may commit, which are all issues usually experienced by online sellers who manually list their products.
How Bulk Listing Boosts Your eBay Sales
Without a doubt, Bulk Listing brings a ton of benefits to the table. But how exactly does it help boost your eBay sales?
The global marketplace that eBay offers is exceptional; however, it’s safe to say that it oftentimes isn’t the most customer-friendly. In particular, many high-volume sellers or those whose transactions involve a ton of stock have digital storefronts that are cluttered, unorganized, and very hard to navigate.
Now, here’s the thing about online selling – you can have the most beautiful and the most innovative product out there, but if the shopping experience is inconvenient and leaves a lot to be desired, then how good your items are is completely irrelevant. In this industry, having a poorly-designed or poorly-structured page automatically means saying goodbye to customers.
This is exactly what Bulk Listing resolves. By uploading and listing numerous items at once, it keeps your store’s various product categories neat and tidy, enticing consumers to browse and shop their way through the many things that you’re offering. More than that, though, it gives them an incredible user experience – one free from confusion and uncertainty as they try to determine the details and specifics of a certain product. This, in turn, leads to improved customer loyalty and a higher repeat customer rate.
Moreover, Bulk Listing enables you to upload a ton of different products at once, keeping your digital storefront always updated with your newest and freshest drops. Unsurprisingly, the idea of an online shop that always has something original and new to offer is definitely appealing to many consumers.
How to List in Bulk on eBay
Given the many advantages that Bulk Listing offers to eBay sellers, it doesn’t come as a surprise that there are several software programs and digital tools out there whose main purpose is to make the bulk listing process easier, simpler, and much more straightforward.
So, which one should you go with?
Well, this largely depends on the kind of products that you have, as well as your needs and goals. But to familiarize yourself with the various available programs, here’s a brief overview of the four best ones:
Linnworks
Besides speeding up the listing process, Linnworks also helps reduce your workload by allowing you to manage all your product listings from a single location. Using this software program involves importing stock item data, creating channel-specific configurators, and sending the listing to all your relevant selling channels, which streamlines your digital storefront, optimizes your listing performance, and improves their traceability. While Linnworks can be used for both eBay and Amazon, it’s relatively restricted on platforms outside of those two, permitting updates only on the products’ stock levels and prices.
SellerChamp™
Perhaps one of the best tools for Bulk Listing out there, SellerChamp™ makes the process up to ten times faster, which gives you more time to focus on other aspects of your business operations, such as your marketing strategies and your customer service. There are a ton of incredible advantages to using this particular tool – for instance, it enables users to cross-sell their items, which means that the products that you have on your eBay page can be uploaded to both your Amazon and Shopify digital storefronts within minutes. By importing all your available inventory and automating the listing process, SellerChamp™ makes managing your business much easier.
Ad-Lister
This multi-channel listing tool also offers a plethora of features that make listing products in bulk much easier. With Ad-lister, you can edit almost everything about the items that you’re selling, from their names to their prices, and from their weights to their descriptions. The great thing about this software is that it allows sellers to make use of either their special interface or a CSV spreadsheet via Excel, making it accessible to even those who are far from tech-savvy.
CrazyLister
Another incredible bulk listing tool would be CrazyLister, which allows sellers on both Amazon and eBay to easily upload all of their products, managing these from one place and adding item specifics with ease. They also offer customized templates and optimization across all devices, which means that your customers won’t have any trouble navigating your digital storefront, whether they be on their mobile phones or on their computers.
Final Thoughts
Bulk Listing is undoubtedly an incredibly helpful and beneficial feature – one that many online sellers tend to overlook or even downright ignore. However, leveraging its many advantages and maximizing them for your digital storefront will definitely allow you to increase your customers, boost your sales, and turn you into a top seller on eBay.