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17 Ecommerce Site Search Best Practices and Tactics

2025-10-07T18:02:17-05:00October 7, 2025|Categories: 2025, Ecommerce Growth & Expansion, Ecommerce SEO, Ecommerce Tips, Increasing Sales, Tutorials|

Visitors who use e-commerce site search bars are typically highly purchase-driven. Yet, many retailers treat search as an afterthought, resulting in lost sales and fewer [...]

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E-Commerce Conversion Rate Optimization: 7 Things To Focus On

2025-10-04T04:35:42-05:00September 12, 2025|Categories: 2025, Ecommerce Growth & Expansion, Ecommerce SEO, Ecommerce Tips, Increasing Sales, Tutorials|

E-commerce conversion rate optimization is the hidden multiplier behind every successful online store. You can bring traffic through ads, SEO, or social media, but if [...]

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Why Upgrading to the New Amazon Selling Partner API Is Critical

2025-08-31T20:49:36-05:00July 14, 2025|Categories: 2025, Ecommerce Operations, Multi channel, Tutorials|

If you're still running on Amazon’s old MWS system, you're on borrowed time. The Amazon API upgrade to the new Selling Partner API (SP-API) isn’t [...]

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Top 10 Online Marketplaces in USA for E-Commerce Sellers

2025-08-31T20:49:39-05:00May 26, 2025|Categories: 2025, Ecommerce Growth & Expansion, Getting Started Selling Online, Increasing Sales, Multi channel, Trends, Tutorials|

The top online marketplaces in the USA are where serious sellers go to grow. In 2025, your choice of marketplace is just as important as [...]

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Sellerchamp blog
The top online marketplaces in the USA are where serious sellers go to grow. In 2025, your choice of marketplace is just as important as the product you sell. You could have the best idea in the world, but if it’s sitting in the wrong place, it won’t move. Customers won’t find it. Sales won’t happen.
That’s why this guide exists—to help you avoid that mistake. Here are the top 10-performing platforms in 2025, and what makes each one worth your time.
Try SellerChamp for Yourself!
Schedule a demo today and discover how our Bulk Lister can help you list more products, increase sales, and grow your e-commerce business faster than ever.
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1. Amazon

best-wholesale-ecommerce-platforms
Amazon is still the leader when it comes to the top online marketplaces in USA. It has over 300 million customer accounts and continues to grow. In 2024, it pulled in $148 billion in just one quarter. That kind of power is why many sellers start with Amazon.
Why it worksChallenges
A huge number of customersVery high competition
Fast and reliable shipping with Fulfilled by Amazon (FBA)Seller fees can cut into profit
Trusted brandRules are strict and can be tough
Best for: Sellers who can compete on price and scale their business fast.

You Might Like: 10 Best 3PL for Amazon Sellers [2025 Updated]

2. Walmart Marketplace

Walmart is no longer just a physical store. Its marketplace is one of the fastest-growing and now reaches 95% of U.S. households in under three hours. In 2024, its online sales helped turn a profit for the first time. This is one of the top online marketplaces in USA that new sellers should seriously consider.
Why it worksChallenges
Fast delivery attracts loyal buyersOnly accepts selected sellers
Huge national footprintSmaller global reach than Amazon
Walmart’s brand trust helps boost new sellers
Best for: Sellers who want to sell to budget-conscious shoppers.

3. eBay

poshmark-vs-ebay
eBay remains a strong choice, especially for sellers with unique or hard-to-find items. It had 722 million visits in December 2024. It’s one of the top online marketplaces in USA for vintage, used, and collector products. 
Why it worksChallenges
Flexible listing formats (auction or buy-now)Lower traffic than Amazon
Reach beyond the U.S.Fees can get tricky
Niche buyers often search here first
Best for: Sellers of used, collectible, or niche goods.

Check Out: 12 Surprising Things That Sell Very Well on eBay

4. Etsy

Etsy is a favorite for sellers with handmade, artistic, or vintage items. In 2024, it had over 400 million visits. Its users look for creativity and personal touches, not mass-market products.
Why it worksChallenges
Highly targeted audienceThe product range is limited to certain types
Low seller feesSmaller reach compared to Amazon or Walmart
Strong community fees
Best for: Crafters, artists, and small brands with a unique product line.

5. Temu

Temu is the new player, but it’s gaining fast. PDD Holdings backs it and offers low fees and wide reach. Many sellers are now listing here to test prices that undercut Amazon by 15% to 35%.
Why it worksChallenges
Very low feesThe platform is still evolving
Attracts price-sensitive buyersPolicies may change quickly
Fast growth in user numbers
Best for: Sellers looking for a cheaper alternative with growth potential.

Read More: How to Sell on Temu: Temu Selling Guide 2025

6. Target Plus

Target Plus is invite-only, which means you can’t just sign up. But if you get in, it gives you premium exposure to Target’s trusted audience. This is one of the top online marketplaces in USA if your brand already has a strong reputation.
Why it worksChallenges
Trusted retail brandInvite-only
Curated product list keeps quality highLimited space for new sellers
Loyal customer base
Best for: Established brands and premium product lines.

7. Wayfair

Wayfair is perfect if your products belong in the home. This site focuses only on home goods and furniture. It doesn’t get as much attention as Amazon, but in its niche, it’s one of the top online marketplaces in USA.
Why it worksChallenges
Highly targeted for home and livingLimited to one category
Loyal customersPricing can be competitive
Room for large products like furniture
Best for: Sellers of décor, furniture, and home improvement items.

8. Newegg

Newegg is where tech lovers shop. It’s all about electronics, hardware, and gadgets. If that’s what you sell, this marketplace helps you reach your ideal buyer.
Why it worksChallenges
Customers are tech-savvyOnly works for tech and electronics
You can sell high-ticket itemsVery niche audience
Product categories are specific and detailed
Best for: Sellers of computers, parts, and consumer electronics.

You Might Like: How to Sell on Newegg: A Simple Step-by-Step Guide

9. Facebook Marketplace

Facebook Marketplace lets you reach local buyers without much cost. You don’t need a website. You don’t even need a store. You just need a product and a Facebook account. It’s one of the easiest ways to test your products before committing to a big platform.
Why it worksChallenges
No listing feesLimited seller protection
Easy to useMostly local sales
Great for testing and fast cash sales
Best for: People selling to nearby customers or testing new ideas.

10. TikTok Shop

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TikTok Shop blends video and e-commerce. It gives sellers a way to show off their product in action. In 2024, TikTok Shop in the U.S. brought in about $1 billion a month. That makes it one of the top online marketplaces in USA for reaching younger shoppers.
Why it worksChallenges
Videos show products in real timeYou need to make content
High engagement with Gen Z and MillennialsSales can swing up and down
Chance to go viral
Best for: Sellers who are creative and comfortable making video content.

Read More: How to Sell on TikTok Shop [2025 Updated Guide]

The top online marketplaces in USA offer different strengths. Some give you reach. Others give you a focused audience. The key is matching your product with the right platform. Use this guide to decide where to list, how to grow, and where your customers are already shopping.
If you want results in 2025, don’t just list everywhere. List where it counts.

Multi-Platform Strategy

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Smart sellers don’t rely on just one marketplace. Here’s how to approach multi-platform selling:
Start Small, Scale Smart:
  1. Begin with 1-2 platforms that best match your products
  2. Master each platform’s requirements before expanding
  3. Use tools like SellerChamp to manage multiple listings efficiently
Cross-Platform Considerations:
  • Maintain consistent branding across platforms
  • Adjust pricing strategies for each marketplace’s audience
  • Monitor inventory carefully to avoid overselling
  • Track performance metrics to identify your most profitable channels
Platform Combinations That Work:
  • Amazon + Etsy: General products on Amazon, unique items on Etsy
  • eBay + Facebook Marketplace: Online reach + local sales
  • Walmart + TikTok Shop: Value buyers + trend-conscious shoppers

Try SellerChamp today!

Request your free demo now and take the first step toward stress-free, efficient selling on the top online marketplaces in the USA.
Try SellerChamp for Yourself!

Request your personalized demo today and experience smarter inventory management in action.

Schedule Your Demo Today
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