On the other hand, buyers in search of unique goods and one-of-a-kind deals tend to stay away from Amazon’s marketplace, which is filled to the brim with standardized name-brand items. To add to that, those who prefer not to wade through hundreds of brands feel alienated by the site’s extensive search results.
Because of these issues, eBay has managed to build itself a loyal base of users, all of whom love the platform’s simplicity and distinctiveness. Here, sellers can actually focus on the branding of their store and their products, rather than sheer volume.
More importantly, eBay also allows sellers to build and customize their own storefronts, giving them a personality or even an identity separate from the site’s, unlike Amazon.
While selling on eBay does have its advantages, it doesn’t necessarily mean that it’s much easier to make money on its platform, as compared to other e-commerce sites. It may boast of flexible features that can be tweaked and transformed; however, this also means that sellers are challenged to learn how to maximize these features to find the settings that would best boost their sales.
Boosting Sales by Listing Multiple Items
For sellers offering items that come in several similar or identical variations, then putting them all into a single listing would undoubtedly help boost their sales. Not only would it give customers an easier time to browse through their product categories, but it would also give their digital storefront a cleaner, more streamlined, and less cluttered look.