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How to Sell on Multiple Platforms and Streamline E-Commerce

2024-10-28T15:42:26-05:00October 17, 2024|Categories: Ecommerce University, General News, Getting Started Selling Online|

Today’s market is highly competitive, and for most products, there are dozens, if not hundreds, of competitors. In such a space, understanding how to [...]

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If you are an e-commerce entrepreneur, selling on Amazon vs eBay is a crucial decision you have to make, to allocate your resources much better. 

Both of these marketplaces have a vast audience and choosing the one most suited for you depends upon different factors.

In this guide, we have compared both Amazon and eBay and have highlighted various features.

Read on to find out which one is ideal for you. 

Read More: How to Sell on eBay and Amazon in 2024

Selling on Amazon 

When it comes to e-commerce, Amazon is a powerful force to be reckoned with. It has a net worth of $2.01 trillion with over 300 million active users globally, so this platform can provide huge opportunities for growth. 

Advantages of Amazon

  1. Businesses operating on Amazon can vouch that this platform provides them with a reach that is wide and diverse.
  2. Amazon Prime members end up spending more than non-members. This is a great opportunity that sellers can avail of. By adding “Buy with Prime” to their e-commerce site businesses can boost sales because customers get the Amazon Prime shopping experience.
  3. Amazon takes care of storage, shipping and customer service for their sellers through the FBA program (Fulfilment by Amazon). This allows businesses of all sizes to focus on their growth helping reach the 6 figure mark.
  4. The Amazon Service Provider Network can connect e-commerce entrepreneurs to third-party service providers. This is a great resource as it can help businesses with tasks that include list creation, account management, advertising and returns.
  5. Monitoring prices manually can become quite a challenging task. Amazon offers automated pricing that can keep an eye on the market and competitors and change prices based on these factors.
  6. The design of Amazon’s website is straightforward and makes it a user-friendly platform guaranteeing a great experience for both sellers and buyers. The result is greater traffic and sales. 

Drawbacks of Amazon

  1. Amazon is a crowded marketplace with intense competition. To top that there are many major retailers that only add to the challenge for smaller sellers.
  2. It is not free. There are selling fees and referral fees that can take out a chunk of the profits.
  3. The rules and policies are pretty stringent on the platform. If a seller does not comply, there is a chance of their account being suspended. 

Selling on eBay

Although smaller in volumes when compared to Amazon, eBay boasted 132 million active buyers across the world only in the second quarter of 2024. It is an excellent platform for medium to small businesses especially those that deal in specific niches. So if a business offers vintage collectables, for example, eBay is the place to be. 

Read More: 27 Best (Most Profitable) Things to Sell on eBay This Year!

Advantages of eBay

  1. eBay will allow businesses to deal in used or refurbished items on its platform, especially those products that will not do so well on Amazon. This flexibility can prove to be a great attraction for many businesses. 
  2. The fees charged by eBay are mostly lower than on Amazon (with their FBA service) and this results in greater profits for the business.
  3. Unlike Amazon, eBay does not have any products of its own. This means businesses do not have to compete with the marketplace itself.
  4. Sellers have the power to manage their listings and pricing etc themselves. This allows them complete freedom in how they run their businesses. 

Drawbacks of eBay

  1. It may be a popular platform but it can not match the sheer size of Amazon’s platform and its customer base. 
  2. Customers clearly have a hard time trusting new sellers on eBay. However, these new businesses manage to build credibility with ease on Amazon. 
  3. The level of automation available on Amazon’s FBA is not possible on eBay. 

Amazon vs. eBay: What Can Help You Hit The Magic Six-Figure Mark Faster?

Speaking generally, it is safe to say that Amazon has the edge when it comes to rapid business growth. There are many reasons for this.

  • Amazon‘s customer base is massive and this means more opportunities for sales. The high traffic on the platform makes for a great chance to grow fast.
  • With the FBA feature, Amazon provides immeasurable support to its sellers. Products that are fulfilled by Amazon appear higher on such results, helping the seller scale quickly.
  • Amazon’s buyers have a greater trust in the marketplace. They are more likely to spend larger amounts on this platform because of its credibility. Amazon also boasts prime members who spend more and will help sellers reach six figures faster.

This, however, does not mean that eBay is out of the race. 

  • It can give Amazon a pretty good competition if the seller is offering niche products.
  • It has set up the third-party fulfilment model with success. 
  • The lower fee on eBay is a major attraction for many.
  • eBay also provides the Seller Dashboard and has seller protection policies in place. 
Try SellerChamp for Yourself!

Schedule a demo today and discover how our Bulk Lister can help you list more products, increase sales, and grow your e-commerce business faster than ever.

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How SellerChamp Can Help You Scale on Both Platforms

Regardless of whether you choose Amazon or eBay, managing inventory, listings, and orders across multiple channels can be challenging. SellerChamp makes it easier for e-commerce sellers to scale efficiently.

Here is how SellerChamp can help you hit six figures faster:

1. Multi-Channel listing

With SellerChamp, you can list all your products on Amazon, eBay, Shopify, Walmart etc from one platform. This will help you gain maximum visibility for your products. 

2. Bulk lister

Manually uploading products can take an endless amount of time. SellerChamp allows you to bulk upload products, by simply scanning them or uploading a file. This will save you time and let you focus on growing your business.   

3. Inventory Sync

Sync inventory across all platforms in real time. This will avoid overselling or running out of stock. This feature goes a long way in maintaining positive seller ratings and maximizing sales.

Read More: What is Automated Inventory Management? 9 Ways to Get it Right!

4. Multi-channel Fulfilment: 

SellerChamp automates order processing. It connects order fulfilment partners, FBA and vendors so you can focus on growing your business instead of spending time on manual tasks.

5. Reporting and Analytics: 

You can have a clear understanding of your business performance with detailed reports. Track which products are selling the best, how much profit you are making, and where improvements can be made.

No matter which platform you choose, SellerChamp is your ultimate tool for streamlining operations, scaling your business, and hitting your revenue goals faster.

Request a SellerChamp demo today to streamline and automate your e-commerce on both Amazon and eBay!

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