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About Written by Azmi Anees, Edited by Nizar Noorani - CEO SellerChamp and E-Commerce Guru

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So far Written by Azmi Anees, Edited by Nizar Noorani - CEO SellerChamp and E-Commerce Guru has created 14 blog entries.

27 Best (Most Profitable) Things to Sell on eBay This Year!

2024-09-13T18:55:47-05:00September 13, 2024|Categories: Ecommerce Growth & Expansion, Ecommerce Tips, Getting Started Selling Online, Trends|

Wondering what the best things to sell on eBay in 2024 are? I’ve done the research for you, so you can start listing profitable items [...]

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How to Sell on eBay and Amazon in 2024

2024-09-09T16:06:35-05:00September 9, 2024|Categories: Ecommerce Tips, Increasing Sales, Multi channel|

Amazon and eBay are the go-to for any serious online marketer in 2024. Amazon is trusted even more than search engines when buyers are looking [...]

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What is Automated Inventory Management? 9 Ways to Get it Right!

2024-09-05T16:10:24-05:00September 5, 2024|Categories: General News|

Automated inventory management is the backbone of successful businesses. How? Well, let's say you own an e-commerce business. Life is good. Your customers love your [...]

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How to Cancel a Return on Amazon? A Simple Guide

2024-09-09T16:11:35-05:00September 2, 2024|Categories: Ecommerce Tips, General News|

Wondering how to cancel a return on Amazon? This guide cuts through the clutter, showing you exactly how to cancel your return quickly. Follow these [...]

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10 Ways to Effectively Implement E-Commerce Cost Optimization

2024-08-31T08:39:28-05:00August 31, 2024|Categories: Ecommerce Operations|

E-commerce cost optimization isn’t just about cutting costs—it's about making smarter decisions to increase profitability and stay competitive. Whether you’re running a small online shop [...]

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5 Best Sellercloud Alternatives in 2024

2024-08-28T04:16:36-05:00August 27, 2024|Categories: Ecommerce Growth & Expansion, Ecommerce News, Ecommerce Operations, Ecommerce University|

As online retailing gains unprecedented traction,  sellers have now begun looking for cheaper, dare I say, better sellercloud alternatives to manage multichannel selling on different [...]

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13 Practical Strategies to Sell on Multiple Marketplaces

2024-08-26T23:32:12-05:00August 21, 2024|Categories: General News|

Selling on multiple marketplaces will let you tap into diverse customer base experiences worth a lot of potential revenue.Global eCommerce sales for 2024 are estimated [...]

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Order Processing Definition + Key Steps

2024-08-20T20:02:25-05:00August 20, 2024|Categories: Ecommerce News, Ecommerce Operations, Inventory Management|

Order processing determines how you acquire customer orders, process them, and deliver the end product in a timely manner. In this guide, we dive into [...]

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7 Proven E-Commerce Branding Strategies With Examples

2024-08-20T20:03:11-05:00August 19, 2024|Categories: General News|

E-commerce branding strategies are crucial to set your online business apart from the competition. A strong brand helps you better connect with customers and build [...]

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E-commerce branding strategies are crucial to set your online business apart from the competition. 

A strong brand helps you better connect with customers and build trust, despite not having a physical point of contact.

In this article, we’ll explore 7 proven e-commerce branding strategies to help you create a memorable and successful brand.

You Might Like: How to Make Money on Amazon: 7 Strategies to Ace The Game

Strategy 1. You Must Implement SEO Best Practices

SEO best practices are a cornerstone of e-commerce branding strategies. By optimizing your website for search engines, you can improve your visibility and attract more customers.

Did You Know: According to a 2023 study by BrightEdge, 53.3% of all website traffic comes from organic search.

Example: 

Implement SEO by using keyword optimization, high-quality backlinks, and detailed product descriptions. Regularly update your content to align with search engine algorithms. Also, regularly keep an eye on Google SEO updates.

Tip 

Use tools like Google Keyword Planner and SEMrush to research relevant keywords for your product titles and descriptions. Regularly update your content to keep up with search engine algorithms.

Read More: Unlock Your Online Store’s Potential: A Fun Guide to Selling on Multiple Channels!

Strategy 2. Make Your Product Images Stand Out

Image search optimization is another powerful digital branding strategy. By ensuring your product images are search-engine friendly, you can attract more traffic from image searches.

A 2024 report from HubSpot indicates that 19% of online searches are image-based.

Example: 

Add descriptive, keyword-rich alt text to all your product images. Use high-quality images and compress them for faster loading to improve visibility and attract more traffic from image searches.

Tip 

Use descriptive, keyword-rich alt text for your images and ensure they are high-quality. Tools like TinyPNG can help compress image sizes for faster loading times.

Strategy 3. Target New Audiences with E-Commerce Advertising

Running cold e-commerce advertising campaigns can be an effective way to get in front of your target market and generate sales quickly.

Example: 

To implement this, first identify who your ideal customer is. Then, use platforms like TikTok, Facebook, and Instagram to target these potential customers. Make sure to set up tracking pixels on your website to measure the success of your ads. This way, you can see which ads are performing well and adjust your strategy accordingly.

Tip: 

Create attention-grabbing ad content to catch the eye of potential shoppers. Since this might be their first encounter with your brand, make a strong impression to stop them mid-scroll and encourage them to learn more about your products.

Read More: 7 Abandoned Cart Email Best Practices to Win Back Customers

Strategy 4. Build Your Ideal Customer Persona

A 2024 survey by THM Agency found that 71% of marketers who exceed revenue goals have a detailed customer persona. 

Building an ideal customer persona is a key e-commerce branding strategy. Understanding your target audience helps tailor your branding and marketing efforts more effectively.

Example:

Conduct surveys and analyze customer data to create detailed customer profiles. Use these personas to create your marketing and branding strategies to better meet your audience’s needs.

Tip 

Conduct surveys and analyze customer data to create accurate personas. Use this information to guide your branding, product development, and marketing strategies.

Strategy 5. Grow Your Brand on Social Media

Expanding your social media presence is an essential e-commerce branding strategy. Active social media profiles help you engage with customers, showcase your brand, and drive traffic to your website.

Did You Know: According to a 2024 report by Hootsuite, 73% of marketers believe social media has been effective for their business.

Example: 

Focus on social media platforms where your target audience is most active. Share interesting and relatable content that showcases your brand’s personality. Use scheduling tools like Hootsuite to plan and manage your posts effectively.

Tip

Choose social media platforms where your target audience is most active. Create and share content that reflects your brand’s personality and values. Use social media management tools like Hootsuite or Buffer to streamline your efforts.

Strategy 6. Make the Most of UGC and Influencer Marketing

User-generated content (UGC) and influencer marketing are powerful e-commerce branding strategies. UGC provides authentic reviews and testimonials, while influencers can expand your brand’s reach and credibility. Almost 92% of consumers trust user-generated content more than traditional advertising.

Example: 

Work with influencers who match your brand’s image to promote your products. Encourage your customers to post their own photos or reviews using your branded hashtags. Keep track of how well these posts perform to improve your marketing.

Tip 

Collaborate with influencers who align with your brand values. Encourage customers to share their experiences and track the performance of your UGC campaigns using tools like Social Blade and Influencer.co.

You May Also Like: 7 strategy to Make Money on Amazon

Strategy 7. Don’t Forget To Reward Loyal Customers

Implementing a customer loyalty program is a key e-commerce branding strategy. Rewarding loyal customers with discounts, points, or exclusive offers strengthens your relationship with them and encourages repeat purchases.

Did You Know: In a survey, it was disclosed that around 85% of customers say that loyalty programs make them more likely to stay with a brand.

Example: 

Set up a loyalty program where customers earn points with each purchase. Offer special discounts or perks for reaching certain point levels. This encourages them to return and shop more often.

Tip

Design a loyalty program that offers valuable rewards and is easy for customers to use. Use CRM tools to track customer behavior and personalize rewards based on their preferences and purchase history.

Bonus: If you’re a business owner, we recommend checking out these 4 tools you need to grow an eCommerce business.

Try SellerChamp!

Grow your online store with smart strategies and tools. Our all-in-one platform simplifies listing products, managing inventory, and handling shipping. 

Want to save time, increase sales, and streamline your business operations? Try SellerChamp today and see how easy online selling can be!

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