Best Abandoned Checkout Email Templates to Boost your Checkouts

Online cart abandonment is one of the biggest challenges eCommerce stores face, causing a loss of $18 billion in sales annually, according to Sleeknote. Cart abandonment may occur for several reasons, such as unexpected extra charges, website glitches, difficulties with checkout, and limited payment options. However, Oberlo estimates that 75% of these abandoned cart customers intend to return and complete their purchase. But without a proper reminder, you are likely to lose them. Abandoned checkout email templates help you solve this by engaging your customers and reminding them to finish their purchases. Cart abandonment emails can be a powerful tool for your online business that you can use to increase your business’s conversion rate. According to Omnisend, 46% of email recipients open abandoned cart emails, 13% click on a link within the email, and more than 35% of those clicks result in a purchase.

However, crafting a good abandoned checkout email to get your customer’s attention and persuade them to complete the purchase isn’t easy. So, we’ve compiled the best abandoned checkout email templates in this article to get you started and help you convert lost sales.

4 Best Practices to Create a Perfect Abandoned Cart Email

An abandoned cart email is not simply a promotional email that you send to all your prospective customers. The recipients of this email are those who have shown interest in your product, and are likely to become paying customers. So, your email needs to address their pain points and remind them of the products in their shopping cart.

Here are some best practices you can follow while crafting an abandoned checkout email:

The best chance to grab your customer’s attention is through attention-grabbing subject lines that stand apart in their inbox and make them curious enough to open your email. According to a Barilliance survey, 64% of people decide whether or not to open emails based on the subject line.

Personalization is the key when composing a well-crafted abandoned cart email, which goes well beyond mentioning their first name. In fact, according to an Experian study, personalized emails result in 6x higher transaction rates.

Use personalization tools to assess your subscribers’ demographics and segment the lists based on common attributes. Next, tailor your emails for different segments with the items they abandoned, a trigger to make them click on the CTA and so on.

Bold and attractive Calls-To-Action(CTAs) can help capture the shopper’s attention and encourage them to take action. According to Ellie Mirman, CMO of Mulberry, emails with a clear CTA increase clicks by 371% and sales by 1617%.

You can make your abandoned cart offer more appealing through customer reviews and testimonials and show what they are missing out on. According to a Zendesk post, 88% of shoppers are influenced by ratings and reviews while making a purchase.

6 Best Abandoned Checkout Email Templates to Boost Conversions

The goal of abandoned checkout emails isn’t just to remind customers but to encourage them to complete their purchases. Further, if you keep sending the same type of reminder emails to your customers, there’s a good possibility they’ll mark you as spam.

So, your abandoned cart email campaign should consist of different types of emails that nurture and push the customers towards the purchase. But you don’t have to reinvent the wheel with these emails, there are plenty of incredible templates you can use to create your abandoned checkout email series in a jiffy. Let’s look at them:

Template #1: General reminder mail

This is a simple reminder template that you can use to give potential customers a friendly nudge to complete their orders. According to Shopify, nearly 70% of online shoppers abandon their carts, and sometimes all that’s required is a reminder for customers who have been too busy to make a purchase.

Here’s an example of an abandoned cart email that Ralph Lauren sends to its customer as a reminder about their abandoned products in the cart. They also mention related products, a colour-contrasted CTA and a reminder as the title.

Template #2: Special offer or price drop

Who doesn’t love a good discount, and that too on items you left in your shopping cart?

Offering discounts is one of the best ways to persuade customers to come back and complete their purchase.

Additionally, according to a Shopify study, 55% of cart abandonment occurs because additional charges are too high, so a slight reduction could be all that’s needed to secure the sale. So, you can also use this template if you suspect a price hesitation for an item in the cart.

Here’s an abandoned checkout email from 7 for all mankind, a top luxury brand offering a 15% discount on the cart. They’ve mentioned the offer in bold on the top, included the cart item list and have a catchy CTA that doesn’t just say the generic “Buy now” but “Complete my purchase” to remind the consumer of what they left.

Template #3: Customer support

Sometimes your customers may not complete the transaction because of a problem or glitch from the backend. Contacting them to offer support will help you increase conversions and build retention and show you care. Here’s a template to leverage this tactic for your abandoned cart email:


This email by Ugmonk, a lifestyle brand, is a case in point. An interesting thing to note here is that the email is not sent by the support team but by the company’s owner.

This type of personalization helps boost conversions and makes your brand more human.

Template #4: Time-sensitivity

Have you ever been in a situation where you currently didn’t need a product, but you purchased it anyway because it had a limited time offer with a countdown ticking over it?

Including FOMO and urgency in your marketing campaigns is a smart strategy to increase click-throughs conversions and decrease abandonment rates. It pushes the customer to take action now or give in to the fear of losing a good sale or product.

You don’t have to take our word for it—According to Optinmonster, 60% of millennial consumers purchase out of fear of missing out. Here’s a template you can use.

Here’s an example of Camellia cosmetics creating urgency by placing a timer in their email and stating that the offer lasts for X hours only with a bold-marked CTA below it.

Template #5: Social proof

People are more likely to purchase an item when you show that other people have purchased and valued it too. It also helps build credibility and nudge the customer towards making a sale.

Use this template:


Here’s an excellent abandoned cart email by Adidas displaying its top-rated customer reviews to encourage others to purchase the products they left in their shopping carts.

Template #6: Free shipping

Offering free shipping is another way to incentivize your buyers when you cannot offer discounts. According to a Savemycent report, 73% of people are more likely to buy an item if it includes free shipping.

And if you want to expedite your pick-and-pack process and ship out orders faster, SellerChamp should be your go-to tool.

Here is an example of Brooklinen, a luxury bed sheets store offering free shipping to their abandoned cart customers.

Best Abandoned Checkout Email Templates: Wrapping up

Sending the best abandoned checkout email to customers is not just about reminding them about the products with a CTA to purchase them. Consumers have evolved, their buying journey has become complex, and so it’s essential to experiment with your approach to find what best triggers your audience to make a sale.

According to Campaign Monitor, the average office worker receives 121 emails each day. Therefore, if you send one reminder, it’s highly likely to get missed. By sending multiple reminders, you can increase your open rate and thus conversions.

You can develop your own abandoned checkout email templates based on the templates and examples in this article, which can help you reduce the cart abandonment rate and increase sales. In addition to this, a well-designed cart recovery campaign can also turn your one-time customers into brand advocates.

Lastly, if you are looking to take your eCommerce business to the next level, SellerChamp can help you out – after all, it has all that you need from starting off the listing to email templates, under one roof!