Case Study: How SellerChamp Transformed Always in Touch’s Operations
Overview of the Company: Always in Touch
| Company Name | Always in Touch |
| Industry | Telecom Equipment Reseller |
| Location | Connecticut, USA |
| Annual Revenue | $4 Million |
| Team Size | 2 – 10 employees |
| Key Tools | Custom Development, API, Tidio, BigCommerce |
| Core Business | Reseller of telecom bundles, kits, order fulfillment, inventory management, and custom solutions. |
Always in Touch is a small but high-growth telecom equipment reseller based in Connecticut. With a team of just under 10 employees, they manage a $4 million annual revenue stream, catering to an ever-growing customer base through multiple platforms, including Amazon, Newegg, and Walmart.
Despite their success, the company faced several operational challenges, particularly with inventory management, order fulfillment, and pricing consistency across different sales channels.
Here’s an overview of the situation before implementing SellerChamp:
- Internal System Limitations: Reliance on a home-grown system with limited functionality, impacting efficiency.
- Inventory Management: Struggled with syncing inventory across multiple sales channels.
- Order Processing Issues: Manual order routing and fulfillment led to errors and inefficiencies.
- Pricing Challenges: Managing competitive pricing across multiple marketplaces was becoming increasingly complex.
Given these hurdles, Always in Touch recognized the need for a scalable solution to improve operations and enable future growth.
Challenges Faced by Always in Touch Before SellerChamp
Before SellerChamp, Always in Touch depended on a highly inefficient, custom-built internal system. While it served the company for a period, it ultimately couldn’t support its growth or address the emerging challenges in order management, pricing, and inventory synchronization.
1. Inefficient Use of Internal Systems
Despite using only 5-10% of the potential features of their internal system, Always in Touch struggled with the core operations.
“We were only using a fraction of what our system could offer,” said the owner of Always in Touch. “It was limiting, and the complexity increased as we grew.
2. Lack of Real-Time Inventory Syncing
Always in Touch resold products across Amazon, Walmart, and Newegg, which required accurate inventory syncing across multiple channels. However, their legacy system didn’t support this, leading to overselling, stockouts, and poor customer experiences.
3. Order Fulfillment Issues
Order fulfillment was another significant pain point. The business faced delays and errors due to manual processes in routing orders. This was especially problematic during urgent orders—a common occurrence in the telecom industry where customers expect fast delivery.
4. Complex Pricing Management
With the need to manage discount pricing for Amazon and other platforms, Always in Touch was overwhelmed by the manual nature of updating pricing.
“We needed a solution that could handle dynamic pricing across multiple channels automatically,” said the business owner.
5. Platform Integration Issues
The company also faced issues when integrating new platforms like Newegg and expanding into Walmart. With an unreliable internal system, Always in Touch could not manage these platforms effectively..
Why Always in Touch Chose SellerChamp
After evaluating several solutions, Always in Touch chose SellerChamp for its comprehensive features, flexibility, and cost-effectiveness. They were also drawn to SellerChamp’s ability to integrate with their existing tools while offering a much better price point compared to alternatives like ChannelAdvisor.
What Sealed the Deal?
According to the business owner, the decision to move forward with SellerChamp was made when the CEO personally joined a call to discuss the platform’s capabilities—without a sales rep.
“That direct communication was what closed me,” said the owner. “Business owners need to talk to business owners.”
Key Decision-Making Factors:
- Affordability:
ChannelAdvisor’s high fees, taking up to 2% of sales, didn’t align with Always in Touch’s margin structure, particularly in the telecom industry. - Customization & Flexibility:
The ability to fully customize workflows and manage multiple sales channels from one central platform made SellerChamp the ideal choice. - API Integration:
SellerChamp’s API capabilities were critical to Always in Touch’s ability to seamlessly integrate with suppliers and sales channels.
How SellerChamp Solved These Challenges
SellerChamp quickly became a central tool for Always in Touch, helping resolve many of the pain points their legacy system had failed to address. The platform’s ability to automate key processes and integrate seamlessly with existing tools provided the necessary infrastructure for efficient operations.
“Without SellerChamp, our business would be in serious trouble. The impact would be enormous if we didn’t have the system in place,” said the business owner. “It’s been an invaluable tool for us.”
Always in Touch Owner
Key Features of SellerChamp Leveraged by Always in Touch
Always in Touch benefited from several SellerChamp features that greatly improved their daily operations ↓
| Feature | How It Helps Always in Touch |
|---|---|
| API Integration for Seamless Operations | Always in Touch integrates supplier feeds and manages orders seamlessly across multiple platforms. This eliminates data discrepancies and allows for scalable growth. |
| Real-Time Inventory Syncing | Real-time syncing of inventory across platforms ensures Always in Touch never oversells, even during high-demand periods, leading to better stock management and customer satisfaction. |
| Automated Order Fulfillment | Automating order fulfillment has streamlined processes, reducing delays and errors, particularly in urgent orders. This has improved operational efficiency and delivery speed. |
| Customizable Pricing Templates | SellerChamp’s CSV upload feature allows Always in Touch to update pricing and shipping costs in bulk across all platforms, saving time and ensuring consistency in pricing. |
Implementation Stages
Implementing SellerChamp was a smooth process for Always in Touch, thanks to the platform’s intuitive interface and strong customer support. The integration with their existing systems and sales channels took just a few weeks, and the team was up and running in no time.
SellerChamp’s support team guided them through every step, ensuring the solution was tailored to their unique needs.
Result
Since implementing SellerChamp, Always in Touch has experienced significant improvements in efficiency, accuracy, and overall business performance:
Increased Operational Efficiency: Automation of key processes like inventory syncing and order fulfillment saved time and reduced errors.
- Improved Customer Satisfaction: Real-time inventory updates and accurate order processing led to fewer backorders and faster shipping.
Scalable Growth: With SellerChamp’s multi-channel integration, Always in Touch is now well-positioned to expand to additional platforms like Walmart and Newegg.
“Without SellerChamp, our business would be in serious trouble. The impact would be enormous if we didn’t have the system in place,” said the business owner. “It’s been an invaluable tool for us.”
Conclusion
Always in Touch has significantly improved its operational efficiency, expanded its marketplace presence, and streamlined its order fulfillment and pricing processes thanks to SellerChamp.
The comprehensive features, seamless integrations, and cost-effective pricing have made SellerChamp an indispensable tool in their business.
“SellerChamp isn’t just a tool; it’s a partner in our success,” said the owner. “We’re able to move faster, grow smarter, and stay ahead of our competition.”
For businesses like Always in Touch, the right technology partner can be a game changer. If you’re looking to streamline your operations and scale your business, SellerChamp could be the solution you need.
