Make Use of a Keyword Tool
The methods discussed, so far, all involve manually looking up keywords yourself before inputting them into your listings. Both of these may be effective, but they can also be incredibly time-consuming. Unfortunately, not a lot of online sellers have time on their hands, especially if they’re running multiple digital storefronts.
To make your search for keywords quicker but no less effective, make use of a research tool that generates a list of words and phrases that are relevant to your product. Many of these programs also provide additional information, such as the exact number of people searching for that particular keyword or even where they’re searching from.
The lists that these tools create are usually very exhaustive, so take note of several factors before picking keywords to use. For instance, those that have high traffic and high competition, as well as those that have medium traffic and low competition will prove to have the best returns.
There are a lot of keyword research tools out there, so if you’re considering using one of them, then be sure to check out the following:
Ahrefs Site Explorer
Google Keyword Planner
Be Smart About Inserting Keywords
When it comes to inserting keywords into listings, many Amazon sellers mistakenly believe that littering their product descriptions – and even their product titles – is the best way to go. Again, though, this is far from the truth.
Instead of haphazardly including keywords, be aware of their known high-impact places instead. For instance, only the most relevant ones should be included in the product title since this field is limited to a maximum of 200 characters.
With bullet points and product descriptions, refrain from stuffing them with all the keywords that you’ve generated since doing so can leave the viewer confused or even annoyed by how robotic the language sounds. Keep in mind that these sentences are also read by human beings and not just Amazon’s search engine algorithms – yes, incorporate keywords into them but balance these out with actual explanations of what the product is.